With pressures from inflation, sustainability, and fast-changing trends, supermarket buying teams are under more pressure than ever to make smarter, faster decisions. Here’s a summary of the insights shared in our recent event, "Dragging Supermarket Buying Teams into the Digital World," on how AI and digital solutions are revolutionising buying processes.

The evolving economic landscape presents both challenges and opportunities for supermarket buyers, but private label products (aka "store brands") will continue to grow across most categories. By focusing on quality, health, and sustainability, supermarket buyers can meet the diverse needs of shoppers and drive growth in this competitive market.