Cutting Supplier Sourcing from Months to Minutes

Our mission is to revolutionise the way European supermarket sourcing teams operate. We empower them with game-changing technology to discover, validate, and connect with B2B food & drinks suppliers faster than ever before.

To achieve this, we created the fastest supplier-sourcing engine driven by our innovative technology, transparency, and consistent commitment to quality.

Kwayga’s Story

Mike and Martin met in 2018.  Post the disruption caused by Brexit, Martin was looking for online solutions for buyers to meet suppliers in new markets and vice versa.  When he couldn’t find a solution online, he asked a business contact: ‘Who is the sourcing expert in the food and drinks world?’. He was introduced to Mike.

Armed with more than 15 years of experience as a consultant guiding B2B buyers in the ever-evolving food and drinks industry, Mike had a great understanding of the challenges his clients faced.

On the other hand, Martin had a wealth of knowledge garnered over decades in the world of banking, where he had mastered the art of due diligence and understood its importance for B2B businesses.

The confluence of their expertise set the stage for something extraordinary.

Martin Fitzgerald - COO of Kwayga

Martin Fitzgerald - COO of Kwayga.com

Mike McGrath - CEO of Kwayga.com

When Brexit became a reality, Mike saw his clients face unprecedented difficulties. One of them had their costs increased by 25%, which led to the end of a long relationship with a British supplier.

It took this business almost 4 months of hard work along with Mike, and about 30 thousand euros to find a new supplier in the EU to replace the one they had in the UK.

Mike and Martin scoured the internet for tools to streamline sourcing processes, but nothing seemed to be good enough. Some of them were too expensive. Others were time-consuming. And some were not even reliable.

Then, they decided to build the fastest supplier sourcing engine – Kwayga.com was born.

Mike’s profound sourcing expertise, allied with Martin’s mastery of due diligence, brought Kwayga.com to life, and it is revolutionising the way supermarket sourcing teams operate.

Our Backers

The fastest solution for supermarket sourcing teams to find new suppliers.

The easiest route for B2B food & drinks sales teams to succeed.

Learn more about Kwayga.com

AS FEATURED IN