The ‘free-from’ food category, which includes products free from meat, dairy, gluten, GMO, lactose, sugar, or artificial ingredients, has evolved significantly over the years. Once seen primarily as an option for those with food allergies, it has now become a mainstream lifestyle choice for many people. In this article we'll examine if the growth trends for this category are set to continue.

Once dismissed by most and consumed mainly in situations where alcoholic beverages were off-limits, the no-and-low alcohol category has gained significant market prominence in recent years, with sales growth outpacing traditional alcoholic drinks. Moderation now appears to be key, with low-and-no alcohol options playing a crucial role in consumers' evolving lifestyles. But is this shift just a passing trend, or has the low-and-no alcohol category become the 'new normal'?